Tribute to Oliviero Toscani and his social photography
Oliviero Toscani, son of the first photographers of Corriere Della Sera (Italian newspaper), was born in Milan in 1942 and studied photography and graphics at the University of Fine Arts in Zurich from 1961 to 1965.
Internationally known as the creative force behind the most successful magazines and brands in the world, including corporate images and advertising campaigns through the years for Esprit, Chanel, Robe di Kappa, Fiorucci, Prenatal, Jesus, Inter, Snai, Toyota, UNIC, Ministry Labour, Artemide, Woolworth and others.
He has always shown some interest in social issues with campaigns on road safety, anorexia, violence against women, stray dogs…
From 1982 to 2000, he created the identity image, communication strategy and online presence of United Colors of Benetton, turning it into one of the most recognized brands in the world.
In 1990 he conceived and directed Colors, the first global magazine in the world, and in 1993 he conceived and directed Fabrica, a research center of creativity in modern communication.
Toscani was one of the founders of the Academy of Architecture in Mendrisio, taught visual communications at several universities and has written several books on communication.
After more than four decades of innovation editorial, advertising, film and television, is now interested in creativity applied to various communication media, producing, with his own studio, publishing, books, television programs and exhibitions.
Since 2007 Oliviero Toscani starts the Human Race, photography and video project on different morphologies and human conditions, to represent all the expressions, physical, somatic, social and cultural rights of humanity, reaching more than 100 Italian municipalities, the State of Israel , Palestine and the United Nations and Guatemala.
Toscani’s work was exhibited at the Venice Biennale in Sao Paulo, Brazil, at the Milan Triennale and museums of modern and contemporary art from around the world. He has won numerous awards, including four Golden Lion, the Grand Prize of UNESCO, twice the Grand Prix of affichage and several Art Directors Club. Oliviero Toscani is an honorary member of the Leonardo Committee and the European Academy of Sciences and Arts.
You can visit Oliviero Toscani’s official website by clicking here to see his portfolio, projects, info and more.
Images credits: Oliviero Toscani.