The SCAR Project: Breast cancer is not a pink ribbon
David Jay has been shooting fashion and beauty professionally for over 15 years. His images have appeared in a multitude of international magazines and advertising campaigns. Like so many others personally touched by the disease, Jay was inspired to act when a dear friend was diagnosed with breast cancer at the age of 32. Like the subjects themselves, Jay’s stark, bold portraits challenge traditional perceptions of the disease and capture the raw beauty, strength and character of so many extraordinary young women. Each portrait represents a singular, stripped-down vision of the life-changing journey that unites them all.
The SCAR Project is a series of large-scale portraits of young breast cancer survivors shot by fashion photographer David Jay. Primarily an awareness raising campaign, The SCAR Project puts a raw, unflinching face on early onset breast cancer while paying tribute to the courage and spirit of so many brave young women.
Dedicated to the more than 10,000 women under the age of 40 who will be diagnosed this year alone, The SCAR Project is an exercise in awareness, hope, reflection and healing. The mission is three-fold: raise public consciousness of early-onset breast cancer, raise funds for breast cancer research/outreach programs and help young survivors see their scars, faces, figures and experiences through a new, honest and ultimately empowering lens.
Breast cancer is the leading cause of cancer deaths in young women ages 15-40. The SCAR Project participants range from ages 18 to 35, and represent this often overlooked group of young women living with breast cancer. They journey from across America – and the world – to be photographed for The SCAR Project. Nearly 100 so far. The youngest being 18 years old.
Although Jay began shooting The SCAR Project primarily as an awareness raising campaign, he was not prepared for something much more immediate . . . and beautiful:
“For these young women, having their portrait taken seems to represent their personal victory over this terrifying disease. It helps them reclaim their femininity, their sexuality, identity and power after having been robbed of such an important part of it. Through these simple pictures, they seem to gain some acceptance of what has happened to them and the strength to move forward with pride.”
David Jay’s fashion work can be viewed at www.davidjayphotography.com
Photo credits: David Jay. The SCAR Project.