Posts Tagged with: advertising
Brazilian stock photo agency Diomedia recently found themselves in need of a creative advertising campaign. They were debuting a National Geographic Collection, and they needed to share this news in a way that would resonate with today’s culture.
What they came up with is a creative and fun campaign featuring (what else?) the almighty selfie.
It is called ambient advertising and it’s about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. These kinds of ads often make someone think about a certain place or thing differently.
Most ads out there are annoying, but given the amount of professionals working in the marketing and advertising industries, they’re bound to come up with something cool and creative sooner or later. In this post you will see some of the most creative print ads I could find.