Jan
22

Williams Esports – UX + UI

posted on January 22nd 2019 in with 0 Comments

In May 2018 Williams launched an official Esports team to compete in a range of online sim racing competitions. This gave Williams an opportunity to compete in a burgeoning industry, providing both new and existing fans with opportunities to engage with the team in a diverse and accessible arena.

As the Williams Esports roster grew and started to win more and more competitions we felt the need to create a dedicated site for this branch of Williams, in which any user could discover which drivers are part of the team, in which competitions the team participates, which games and series to follow, as well as a window to showcase the partnerships the team is gaining among other brands in the industry.

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Jan
03

Japan. An illustrated map

posted on January 3rd 2019 in with 0 Comments

New Year, new travel plans! As the cherry blossom season approaches, it’s time to get the itinerary ready for spring.

The map has been designed on Illustrator, showcasing a mix of Japanese elements: temples, food, culture… It has been placed over a very light Japanese-style background in a try to keep it clean and minimal. The use of colours is to highlight the red and white of the Japanese flag, with other pale colours that remind of the Hanami (cherry blossom).

The typography is also used to make the viewer travel to Japan. The title is in the modern Odachi font, a brush style font with an antique Japanese feel; the itinerary and subtitle are in Orkney, another sleek and elegant modern font with clean lines and neat corners, aligning to that Japanese minimalistic feeling.

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Sep
21

Paso Noroeste – Revamp UX/UI

posted on September 21st 2018 in with 0 Comments

A take on a new design of UX and UI for the travel agency I collaborate with: Paso Noroeste.

Respecting their colour palette but making it stronger, solving user flows, listings, usability and general UI.

Landing page created for the moment but more to come 😉

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Sep
20

Williams Advanced Engineering web uplift UX/UI

posted on September 20th 2018 in with 0 Comments

With the Advanced Engineering business within the Williams group growing so fast, there was the need to uplift the website to showcase more of the work they do and highlight some business case studies to drive new revenue.

Full UX/UI Design process, from understanding requirements and analising competitors, researching the latest UX trends and software, drawing sketches and wireframes, designing images, creating prototypes and defining guidelines, implementing usability and performing usability testing, to pixel perfect design.

This project has been undertaken during my professional employment at Williams F1.

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May
22

Williams F1 2018 autograph cards and imagery

posted on May 22nd 2018 in with 0 Comments

This project included photography direction / production of the FW41 launch photoshoot and the drivers line-up (Sergey Sirotkin, Lance Stroll and Robert Kubica) photoshoot for 2018. The imagery was then used in the design of the official autograph cards for the season.

The idea was to do something different to everything that had been done before, showing an more personal aspect of the drivers, and focusing on producing something eye-appealing. The colour palette is the Williams Martini Racing colours.

Thanks Malky for the great shots we got 😉

This project has been undertaken during my professional employment in 2015/2018 at Williams F1.

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May
22

Travel Wedding Set

posted on May 22nd 2018 in with 0 Comments

A vintage and sophisticated take on a wedding invitation and RSVP set. Perfect for a wedding abroad or a couple that loves travel!

With personalised stamps and very well-thought details, the passport booklet contains all the wedding information, and the boarding pass serves as an RSVP invite.

Stickers with an emblem for the couple were made as well to close the envelopes.

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Mar
31

Williams F1 2017 Autograph cards

posted on March 31st 2017 in with 0 Comments

This project included photography direction / production of the FW40 launch photoshoot and the drivers line-up photoshoot for 2017. The imagery was then used in the design of the official autograph cards for the season.

This project has been undertaken during my professional employment in 2015/2017 at Williams F1.

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Mar
31

Williams F1 email campaigns design

posted on March 31st 2017 in with 0 Comments

This project was to design and code several HTML e-newsletters to be sent to partners, guests or VIPs, containing information about coming events, the 40 Years of Williams anniversary, or commercial campaigns.

This project has been undertaken during my professional employment in 2015/2017 at Williams F1.

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Feb
05

Backroads of Central America – an illustrated map

posted on February 5th 2017 in with 0 Comments

One of my travel apps has reminded me today that the countdown to my next intercontinental trip is now down to 65 days left.

That’s why, and continuing with the tradition I started a couple of years ago, I’ve decided to create this illustrated map, showing the route I’ll be mostly following during my trip in Central America.

I will start in Costa Rica, and then travel all the way to Guatemala, passing through Honduras, El Salvador and Nicaragua.

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Nov
20

America through my lens

posted on November 20th 2016 in with 0 Comments

In America anyone can become President. That’s the problem.

– George Carlin

This is an ongoing project to show some of the scenery I have seen during my trips in the American continent.

Countries visited so far (in alphabetical order):

Costa Rica

El Salvador

Guatemala

Honduras

Nicaragua

United States

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