Jan
19

TripAdvisor – UX/UI Business Advantage programme

posted on January 19th 2020 in with 0 Comments

The Business Advantage for Experiences project was designed to help elevate the supplier’s brand on TripAdvisor by offering premium features for their TripAdvisor Listing page.

I was involved in all the design aspects of the project, from initial ideas to final release. I started creating some wireframes with different layout options that were put to test with suppliers to do some research on their preferred way to digest the information. Once we got some results on that I further iterated on the designs, adapting the lander sales page to the target of users we decided the product was for and using UX research and findings I adapted the layout to meet our goals.

The sales page was a responsive design so it was optimised for desktop and mobile. It featured 3 main sections: hero image and message with CTA to sign up, the pricing table with the two pricing options, and the explanation of the main features with mockups for each of them.

Once the designs for the landers were ready I collaborated with the software engineer to handover the styles and guidelines and QA’d the beta tests.

At the same time, I worked on the CRM email campaign that was sent to users informing them of this new feature. This involved the creation of the email, design of the hero illustration in branded color palette and style and the collaboration with the CRM team in order to make sure we had all the pages created so users could sign up from the email.

This project has been undertaken during my professional employment at TripAdvisor.

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Jan
19

TripAdvisor – UX/UI Suspension feature dashboard

posted on January 19th 2020 in with 0 Comments

The aim of this project was to provide a better traveler post-purchase experience. The target users were suppliers of products published on TripAdvisor Experiences who cancel too many products, affecting traveler’s experience.

I designed several flows allowing suspension, reactivation and setting a product in probation depending on certain rules. Everything was designed to be self-managed from the user dashboard.

The UI included creating a performance summary page, an alert card with a summary of the products that need attention, a cancellation rate page, custom dials and color codes for the different statuses of the products and several error and info modals to acknowledge for the different flows users could go.

This project has been undertaken during my professional employment at TripAdvisor.

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Nov
26

TripAdvisor – UX/UI Onboarding screens

posted on November 26th 2019 in with 0 Comments

With the launch of TripAdvisor Experiences New Supplier Platform and the growth in number of suppliers, there was a need to onboard new suppliers in the newly designed platform they use to manage their products.

The target audience of the project was new suppliers, and the main goal was to show some of the features suppliers can access and manage in their dashboard.

We did some user research in order to understand what are the features suppliers use and value the most, so we highlight those in the walk-through screens.
We also iterated on the designs after trialing with a more friendly-illustration style to learn users preferred mock-ups of what they will be presented later on in the dashboard.

This project has been undertaken during my professional employment at TripAdvisor.

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Jan
22

Williams Esports – UX + UI

posted on January 22nd 2019 in with 0 Comments

In May 2018 Williams launched an official Esports team to compete in a range of online sim racing competitions. This gave Williams an opportunity to compete in a burgeoning industry, providing both new and existing fans with opportunities to engage with the team in a diverse and accessible arena.

As the Williams Esports roster grew and started to win more and more competitions we felt the need to create a dedicated site for this branch of Williams, in which any user could discover which drivers are part of the team, in which competitions the team participates, which games and series to follow, as well as a window to showcase the partnerships the team is gaining among other brands in the industry.

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Sep
21

Paso Noroeste – Revamp UX/UI

posted on September 21st 2018 in with 0 Comments

A take on a new design of UX and UI for the travel agency I collaborate with: Paso Noroeste.

Respecting their colour palette but making it stronger, solving user flows, listings, usability and general UI.

Landing page created for the moment but more to come 😉

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Sep
20

Williams Advanced Engineering web uplift UX/UI

posted on September 20th 2018 in with 0 Comments

With the Advanced Engineering business within the Williams group growing so fast, there was the need to uplift the website to showcase more of the work they do and highlight some business case studies to drive new revenue.

Full UX/UI Design process, from understanding requirements and analising competitors, researching the latest UX trends and software, drawing sketches and wireframes, designing images, creating prototypes and defining guidelines, implementing usability and performing usability testing, to pixel perfect design.

This project has been undertaken during my professional employment at Williams F1.

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Mar
31

Williams F1 email campaigns design

posted on March 31st 2017 in with 0 Comments

This project was to design and code several HTML e-newsletters to be sent to partners, guests or VIPs, containing information about coming events, the 40 Years of Williams anniversary, or commercial campaigns.

This project has been undertaken during my professional employment in 2015/2017 at Williams F1.

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Jan
03

Seeds Iceland – web design

posted on January 3rd 2016 in with 0 Comments

Redesign of Seeds Iceland website and creation of responsive design.

Seeds Iceland is an Icelandic non-governmental, non-profit  volunteer organisation designed to promote intercultural understanding, environmental protection and awareness through work on environmental, social and cultural projects within Iceland.

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Feb
27

Geocentered

posted on February 27th 2014 in with 0 Comments

Geocentered is a series of geometry-based illustrations.

They are influenced by time-lapse and stop-motion projects, in a try to explore how with simple geometric shapes the illusion of movement can be created.

This project is on-going.

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Aug
21

Icon illustration

posted on August 21st 2013 in with 0 Comments

CentralPitch.com is an international sports community formed by sport lovers and traveling enthusiasts, who want to keep practicing sports away from home as well as locally.

I worked for CentralPitch for the creation of the sport icons appearing on the site: illustration of each sport and creation of the sprite for web development.

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