Jun
20

OK GO’S “WRITING ON THE WALL” MUSIC VIDEO CONTINUES TO REVIVE THE MEDIUM

posted on June 20th 2014 in Video & Videoclip with 0 Comments

The band that started out making videos of choreographed dances in their backyard and gained their fame leveling up with a choreographed dance on treadmills understands the nearly lost art form.

They realize that music videos are a visual exploration and spectacle. The band is involved in their videos from start to finish, and uses the opportunity to make a visual spectacle that always prioritizes wonder over shock value. They make audiences ask questions about just how they do it.

And their newest video continues to live up to the band’s reputation. Their video for “The Writing’s on the Wall” is all about the art of perspective, influenced by artists like Felice Varini and Dan Tobin-Smith. It uses bright colors and different perspectives to trick the eye into thinking that things are not what they seem. And like all good music videos, it’s an interpretation of the song itself, an ode to a doomed relationship where two people keep seeing things in different ways.

The video has already gone more or less viral, and thus restored the national conversation of music videos from days gone by. Ok Go clearly knows how to make a music video that both amazes and challenges viewers.

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