A study in brand minimalism

posted on February 14th 2014 in Inspiration with 2 Comments

What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of the design collective Antrepo decided to see for himself.

Check out more examples showing the progression of these packaged brands from their current appearance to their core elements.

Some examples show a progression to a fourth level. While a few of them might work at this generic level (on merits of name alone, such as Guiness and Polo), most work best at the 3rd level of distillation, where the logo alone functions on a colored field with a particular shape (such as Pringles and Nutella).

001 003 004 005 006 007 008 010 durex lindt mrmuscle nesquick nutella pringles redbull schweppes


Via: thedieline.

currently there's 2 comment(s)

  • flih

    commented on February 20, 2014 at 13:55

    I adore it !! I think that is is really better for our eyes 🙂

  • Keith Adams

    commented on March 6, 2014 at 15:37

    Very nice. Less is more … less is more. Unless of course when more is more.


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